Any watch can tell time, but not every watch tells you your value!

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Crafted for Those Who Lead

ROYALTY© timepieces are created for today’s visionaries and leaders — individuals driven by purpose, precision, and an uncompromising standard of excellence. Each watch is elegant, empowering, and unmistakably distinctive.

ROYALTY© diamond-shaped case — design study

An Iconic, Patented Design

Internationally patented. Only at ROYALTY©.

At the heart of every ROYALTY© timepiece lies an internationally patented, diamond-shaped case — a proprietary silhouette that serves as the unmistakable signature of the maison.

Protected by international design patent

Swiss Made Excellence

Solothurn, Switzerland.

ROYALTY© watches are crafted in strict accordance with the Swiss Made convention, fully complying with the official regulations set by the Swiss Federal Council.

Manufacturing and manual assembly take place at our dedicated facility in Solothurn, Switzerland.

Dual Integrated Windows

Two windows. One signature.

Upper window

Diamond in form, delivering exceptional clarity and precise time display.

Lower window

A dedicated space displaying the model’s name across the Diamond King and Diamond Queen collections — or engraved with a name or message of your own.

Make it uniquely yours.

ROYALTY© Sellita SW-200-1 movement and features

Precision Movements

Sellita SW-200-1, Swiss automatic.

ROYALTY© watches are available with automatic, quartz, and solar quartz movements — refined choices that uphold the highest standards of accuracy, reliability, and performance.

  • · Swiss automatic, self-winding mechanical
  • · 26 jewels — 28,800 vph (4 Hz)
  • · ~38 h power reserve · ±4 s/day · hacking seconds

Technical Drawings

Engineered to the millimetre.

ROYALTY© diamond case — top-view technical drawing
ROYALTY© case cross-section with Sellita SW200

Craftsmanship & Materials

Selected for durability and timeless elegance.

Stainless Steel

Strong & enduring

Titanium

Lightweight strength

Platinum

Rare & prestigious

18k Gold

Timeless sophistication

Palladium

Premium precious metal

Leather

Classic comfort

Black Rubber

Resilient & modern

Sapphire Glass

Clarity & resistance

The signature

One geometry. One house. ROYALTY©.

Discover the Collection